masterclass:
deepening your qualitative interviewing skills for better products and services
May 14th 2024 // Vienna, Austria
About this masterclass
A good user interview is more than ‘just having a chat.’ It’s a guided conversation that considers the emotions and personal situation of the interviewee, while remembering the ultimate goal: getting the information you need to build better products and services.
Managing this balance of ‘extracting information’ and being considerate of your interviewees inner life can be a challenge.
This masterclass will help you to refine your own interview practices to get better results without ‘exploiting’ your interviewees.
Because, let’s face it, we’ve all made interviewing mistakes that made us cringe or did not lead to insights. This hurts the company, because they’re not getting the info they need. And it’s unfair to the person being interviewed. So, while we know that interviews aren’t therapy sessions, let’s take a close look at how as interviewers we impact the people we talk to.
In this master class we’ll dive deep to give you the tools to make sure that this impact is a positive one.
What?
- A 4-hour in-person masterclass
- Interactive class with group work
- Mix of academic theory and real-world business examples
- Lots of practice and constructive personal feedback
- Group size max 24 people
Note: Teaching language will be English, but interview practice rounds may also be done in German, if preferred.
Venue: weXelerate, Praterstraße 1, 1020 Vienna
Date: May 14, 2024, 9 am - 1 pm
For who?
This masterclass is designed for:
-
UX researchers who want to reflect on their current practices and improve their skills
-
Product people who want to increase and optimise their direct customer/user contact
-
UX designers who would like to gain more confidence in interviewing users
About the teacher
Without the right person steering the ship, none of this would really matter! That's why we're incredibly excited to present the person who will be your teacher throughout this masterclass. With her unique content, get ready for an engaging and dynamic learning experience!
Anthropologist & Senior UX Researcher
Mirjam de Klepper holds a BSc in Cultural Anthropology and Development Sociology, a pre-master in Humanistic Studies and an MA in Global Studies. In this master class she brings together all these experiences to help you elevate your interview skills.
Timetable
1.00 pm:
1.00 pm:
2.00 pm:
end of program
networking lunch (or bowl-to-go)
Tuesday, May 14
