This workshop shows you how to build a thorough and accurate understanding of people’s interior cognition. You can use this understanding in a few ways:
 

• Gap analysis between your solution features and people’s interior cognition, using a mental model diagram (skyline)  

• Capitalize upon gaps between yourself and your competitors, allowing your strategy to lead in new directions

• Help your organization develop strategies that support more thinking styles, even thinking styles judged as negative or wrong

• People can feel heard, respected, and access new abilities to help them address their goal.

Product design strategy often seeks to change a person’s buying decisions or to manipulate a person’s behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches.  

Luckily, organizations don’t function by rigid laws; business, education, government, and science are all based on people.  

Deep listening lets your team understand what it couldn’t recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing their purpose in a way that matches their way of thinking better.  

You can begin expanding your organization’s support for more and different perspectives—leading to better strategies, more inclusive products, and a broader human experience you could find no other way.  
 

Listening deeply changes everything.