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Designing for complex UIs
Listening Deeply.png

full-day workshop:

listening deeply

Sept 18th 2024 // Vienna, Austria

Listening deeply is a powerful skill. Most people are surprised to learn how much their own inner voice and emotions distract them from truly hearing another person. This workshop teaches how to pay rapt attention. And it teaches when and why to do it.  

Who is this workshop for?

This workshop is for people in roles that guide (across a team, divisions, an org, or a collective) the vision of supporting a broader variety of people.

This includes leaders, strategists, market researchers, market definers, and anyone involved in creating solutions (product, design, development, discovery, testing)

It includes people in official or unofficial roles.  

It includes people who have years of experience, have gotten started, or have recently become interested in this area.

When it comes to the art of listening, research pioneer Indi Young's at the top of the game.

If you are a researcher, a listening session is very different than an interview. Learn how to let the participant direct the conversation and how to encourage the participant to uncover a trio of concept types that provide the richness of understanding you need in your data.

If you are a leader or team member, listening deeply is how you build relationships, giving other people the gift of feeling heard. By understanding people’s interior cognition, you can collaborate with less strife and misunderstanding.

Venue: tba (Vienna, Austria)

Date:  Sept 18, 2024

What will you learn?

This workshop shows you how to build a thorough and accurate understanding of people’s interior cognition. You can use this understanding in a few ways:
 

  • Gap analysis between your solution features and people’s interior cognition, using a mental model diagram (skyline)  

  • Capitalize upon gaps between yourself and your competitors, allowing your strategy to lead in new directions

  • help your organization develop strategies that support more thinking styles, even thinking styles judged as negative or wrong

  • people can feel heard, respected, and access new abilities to help them address their goal.


Product design strategy often seeks to change a person’s buying decisions or to manipulate a person’s behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches.  

Luckily, organizations don’t function by rigid laws; business, education, government, and science are all based on people.  

Deep listening lets your team understand what it couldn’t recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing their purpose in a way that matches their way of thinking better.  

You can begin expanding your organization’s support for more and different perspectives—leading to better strategies, more inclusive products, and a broader human experience you could find no other way.  

 


Listening deeply changes everything.

This workshop covers:

  • Building Awareness about why and when to listen deeply

  • Listening Session Techniques, including

  • Starting a Session

    • The Germinal Question

    • How a Session Flows

    • Pull Tabs

    • Asking Questions

    • Pin to a Place & Time

    • Find the Roots

    • Shifting Topics

    • Ending a Session

  • Paying Rapt Attention After

About the speaker

 

None of this would matter if we didn't have the right person leading the way! That's why we're super excited to introduce you to the person who will be guiding you through this unique workshop. She'll be teaching you everything you need to know with her tailor-made content, and trust us — it's not going to be a snooze fest!

Indi Young.jpg
research pioneer, book author and coach with
30 years of experience
Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. 
 
Indi has written three books, Practical Empathy, Mental Models and Time to Listen. She is at work on a book series, Assumptions Aside, that begins with listening and goes on to cover thinking styles and using opportunity maps to guide responsible design strategy. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. 
 

Timetable

It's still a little while until September, so we don't have all the details sorted out yet. However, here's our first timetable so you can get an idea of what we have planned for you. Please keep in mind that changes are likely.
 
9.00am:
10.30am:
11.00am:
12.30pm:
1.30pm:
3.00pm:
3.30pm:
5.00pm:
welcome & program block I
coffee break
program block II
lunch break
program block III
coffee break
program block IV
end of workshop

Wednesday, Sept 18

 

 

 

Request booking

Tickets

What's included

  • Full day workshop with Indi

  • Working materials

  • Food & drinks at lunch & coffee breaks

 

550,00 (plus VAT) 

Pssst! Are you freelancing or job hunting right now?

We've got some discounted tickets available - hit us up if you're interested!

Designing for complex UIs

Questions?

If you need extra info, hit us up!

We're happy to help.

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